Tony Abbott

CEO at Abbott Consulting Agency

Internet Marketing Consultant focusing on helping small to mid sized business get a bigger piece of their market.

Digital Marketing Consultant at PCG Digital Marketing and Consulting

Online consultant for businesses working on a competitive edge on the web. Innovative and strategic planning of aggressive digital marketing and branding online. Educator of newest technologies and resources for competitive business leadership. Coach of business development. Master of ROI.

Automotive Account Executive Dealer Relations at CarsDirect.com

CarsDirect.com has been in the business of helping people buy cars for over 10 years. As a leader in the online automotive space, we partner with dealers to provide them access to the customers within our Automotive Network. Key Responsibilities: oContacting dealership accounts from a queue of assigned prospects in order to present dealer advertising and marketing solutions. oBuilding client base with prospects independently and in collaboration with the sales manager and field sales professionals. oMaintaining client relationships with new and current products offered by CarsDirect.com. oLeverage social media for new business opportunities, relationship building and networking.

General Manager at Vespa of South Bay

Oversaw all operations and business requirements. Hired, trained, and coached sales and operations teams. Responsible for the purchasing and inventory of fleet. Established proper merchandise and parts stock as well as inventory control. Managed rental of vehicles to adhere to company objectives and city/state ordinances. Insure proper servicing to retail and rental units. Maintain web site with current promotions and inventory. Managed Web presence and leveraged social media to maximize brand awareness. Directed all marketing functions, including initial strategy development, initiative planning, and campaign deployment. Conducted market research and analysis; identified and addressed target markets. Managed all public relations requirements. Interfaced with customers and strategic partners to maximize sales opportunities. Prepared and administered budgets and negotiated / coordinated all sales to include financing. Negotiated displays at commercial venues along with POS materials. Compiled, analyzed, and reported on metrics to support sound decision-making. -- Key Achievements: * Managed planning, organization, structuring, and deployment for start-up organization along with motivational leadership throughout initial operations. * Established network hub to streamline ordering of parts and accessories through EagleRider franchises. * Developed exceptionally strong relationships with professional counterparts nationwide, growing organization's largest single dealership. * Propelled rapid growth, reaching sales of 500+ units within initial year. * Worked with management to develop finance programs and guidelines. * Designed and managed Web site, successfully improving search-engine optimization (SEO) and managing pay-per-click (PPC) campaigns to maximize impact.

Manager at Eaglerider Motorcycle Rentals

Managed 10-person team. Established, set up, and managed vendor accounts; liaised with management and cross-functional technicians to ensure smooth operations. Managed reservations, tour planning, and special events; communicated extensively with customers and provided customer education regarding equipment operation. Oversaw merchandise and vendors for 70+ locations; held creative control for merchandise. Resolved problems and ensured high-quality customer service. Administered contracts; received merchandise and developed displays. Conducted transactions and reconciled accounts. Hired, trained, and terminated staff. -- Key Achievements: * Selected to develop and provide training for staff at all new franchise locations, averaging 10-15 franchises per year, with approximately 30-50 people annually. * Established full line of merchandise and accessories available for purchase, propelling retail sales by 70% within first year. * Recognized for achieving highest rate of customer satisfaction throughout organization. * Creatively managed resources to expedite recovery of stranded travelers and address problems. * Developed and implemented vehicle recovery system to recover lost vehicles, saving $20,000+ annually.

Advertising / Promotions Intern at Paramount Pictures

Provided wide-ranging administrative and operational support for up to 12 executives in fast-paced, demanding environment. Managed documentation, digital archiving, and communications; routed calls. Contributed to press kit development; conducted market analyses for syndicated television shows. Edited clip reels and wrote synopses. Trained and supported new interns. -- Key Achievements: * Supported executive with in mobile media research and campaign launch. * Provided support for top-line shows to include Dr. Phil, Entertainment Tonight and NCIS.

Account Executive at Infinity Mortgage Financial

Prospected, generated leads, and utilized referrals to develop customer base and foster sales. Developed strong client relationships; identified client needs and provided product information to meet needs. Interacted with external strategic partners to complete projects and close loans. Created and maintained documentation; ensured compliance with complex legal / regulatory requirements. -- Key Achievements: * Earned award for generating highest number of loans and resulting profits throughout company. * Established relationships with financial institutions growing network of business prosperity, working closely with banks and negotiating terms and points.

Manager at California Pizza Kitchen

Managed the day-to-day operations of an upscale casual restaurant. Managed numerous locations from occupancy of 80 to 160 and revenues over $4 million annually. Maintained records and supervised 50 plus employees. Managed facilities maintenance, repairs and purchases. Coordinated all vendor services and processed invoices. Maintained a consistent level of profit, labor, food and beverage costs. Lowered beverage cost 3% through new ordering procedures and promotional execution. Lowered labor costs 2% through creative staff scheduling.

Manager at National Sports Grill / California Pizza Kitchen

Managed the day-to-day operations of an upscale casual restaurant. Managed numerous locations from occupancy of 80 to 160 and revenues over $4 million annually. Maintained records and supervised 50 plus employees. Managed facilities maintenance, repairs and purchases. Coordinated all vendor services and processed invoices. Maintained a consistent level of profit, labor, food and beverage costs. Provided highest level of safety awareness. Maintained highest level of food quality and presentation. Achieved return customer clientele due to continued customer satisfaction.

Talent Agent at Cavaleri & Associates Talent and Literary Agency

Recruited talent for wide range of entertainment projects; solicited auditions for 400+ client base across television and film. Grew relationships with casting directors, producers and studios to maximize clients' opportunities and maintain knowledge of upcoming projects. Negotiated contracts for talent and applied Screen Actors Guild (SAG) rules and regulations. Attended numerous entertainment events to identify and recruit talent. -- Key Achievements: * Secured organization's highest booking rate for recruited talent. * Expanded agency influence to include new print and voice-over market segments. * Enhanced recruiting opportunities and scope by introducing new forms of talent. * Successfully rebuilt commercial department from low of 100 clients, generating 400 clients and contributing to increased revenue opportunities.

Marketing Manager at National Sports Grill

Oversaw all marketing, advertising, promotional and public relations requirements. Developed, deployed and managed daily, weekly and monthly promotions and marketing initiatives. Crafted techniques and established specials to maximize up-selling opportunities. Generated leads for and generated event clientele; oversaw event planning and execution. Crafted marketing / sales collateral. Tracked and monitored sales; trained and coached staff. -- Key Achievements: * Awarded for generating 20% sales increase during initial year. * Initiated use of party promotions to enhance revenues as well as venue buzz. * Created and implemented training policy and standards for use throughout corporation. * Generated $7+MM annually, significantly surpassing defined sales objectives and gaining reputation for innovative promotions. * Produced special events with high levels of media coverage, involving such luminaries

California State University-Dominguez Hills